Strategizing Content Early in the UX Process | Rachel Rowland and Anat Sivan

What does it mean to “come in early”? When exactly is that? And what should we be doing at the start? In this workshop, we’ll look at tractors and UX concepts to understand how to kickoff a new project on the right foot. We’ll focus on how to strategize our content early in the process, consider users' state of mind at different touchpoints, question the product features and functionality, discover content “needs” in design, and practice drafting content that will make a stronger impact on our users.  

What you’ll learn: 

• Why we don’t use the term wireframes at Wix anymore 

• What are Tractors and Quick Concepts 

• How to plan your content early and influence change

• How to become a strategic partner in the product development process

• Ways to impact the user experience and help users, better than before!

Requirements

• Laptop & charger

• FigJam license